HIPSTER
*Your Name:
*E-mail Address:

* denotes required fields

1. How old are you?

Under 21
22 - 24
25 - 34
35 - 44
45 - 59
60 or older

2. Are you a home owner?

Yes
No

3. Are you the primary decision maker when purchasing products for your home?

Yes
No

4. Which of the following activities have you have done in the past year? CHECK ALL THAT APPLY.

written or called any politician at the state, local, or national level
attended a political rally, speech, or organized protest of any kind
attended a public meeting on town or school affairs
held or run for political office
served on a committee for some local organization
served as an officer for some club or organization
written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion
worked for a political party
signed a petition
made a speech
written an article for a newspaper or magazine
been an active member of any group that tries to influence public policy or government

5. Have you done any of the following in the past year? CHECK ALL THAT APPLY.

Painted a room in your home
Re-arranged one or more rooms of your home
Redecorated one or more rooms of your home

6. Have you tried any new food, household cleaning, laundry, or housewares products that you saw advertised or in a store in the past year? CHECK ONE.

Yes
No

7. Have you recommended any new food, household cleaning, laundry, or housewares products to others in the past year? CHECK ONE.

Yes
No

8. Using a 10 point scale where "1" means you strongly disagree and "10" means you strongly agree, please indicate how much you agree or disagree with each of the following statements. [CHECK ONE PER ROW]

A. I like my home to look up-to-date. 1
2
3
4
5
6
7
8
9
10
B. I consider myself to be somewhat of a trend-setter. 1
2
3
4
5
6
7
8
9
10
C. I like to keep my finger on the pulse of what is new for the home. 1
2
3
4
5
6
7
8
9
10
D. I like to tell others about new products that I have tried and like. 1
2
3
4
5
6
7
8
9
10

9. Using a 10 point scale where "1" means you strongly disagree and "10" means you strongly agree, please indicate how much you agree or disagree with each of the following statements. [CHECK ONE PER ROW]

A. My friends and family seek my opinion on new products that they may be thinking about buying for their homes. 1
2
3
4
5
6
7
8
9
10
B. My friends and family seek my advice about home decorating. 1
2
3
4
5
6
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8
9
10