Who Are Hipsters?

HomeTrend Influentials - HIPsters - are home ownerswho like their homes to look up-to-date and like to keep their fingers on the pulse of what is new for the home. They are constantly redecorating and making improvements to their homes. They enjoy talking with their family, friends, and/or co-workers about what's new for the home and they are sought out by friends and family for advice on what to buy for their homes and what to do to their homes. They are very active in community, civic, and political activities. They readily try new food, household cleaning, laundry, or housewares products that they see advertised or in stores and they eagerly recommend the products that they really like to others.

Why are the Hipsters so important?

HIPsters pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. As such, these influential consumers are the bellwether for predicting changes in the behaviors, habits and practices, and attitudes of mainstream Americans. If Influentials embrace a new product, very likely it is going to be embraced by mainstream Americans within a couple of years. If Influentials reject a new product, very likely the product is not going to be embraced by mainstream Americans either.

Are you a HIPster?

Are YOU a home owner who likes your home to look up-to-date and likes to keep your fingers on the pulse of what is new for the home? If so, we'd like to talk to you about joining the HomeTrend Influentials Panel.
Click HERE to go to questionaire.

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